PERSONALITY-RELEVANT SEARCH SERVICES

For a search query submitted by a user, a result set including a plurality of pages is obtained. A first and a second personality score of a first and a second page, respectively, is determined using a value of a personality trait of the user and a weight associated with the value, and at least one of (i) a personality score of a site from which a first page is obtained based on a personality analysis of another content on the site, and (ii) a personality score of an author of the first page based on a personality analysis of another content published by the author. The first page is ordered ahead of the second page when the first personality score exceeding the second personality score, even when the first page and the second page are equally relevant to the search query.