Patent №
US 9,760,945
Granted
2017-09-12
Filed 2016
Owner
INTERNATIONAL BUSINESS MACHINES CORPORATION
Lab
AI components
5
ml · nlp · kr · planning · hardware
Assignment
Recorded
Dataset
AIPD
2023_r1 edition
Application
15266716
A personalization enhancement method and system. The method includes retrieving and analyzing digital content associated with a user. Characteristics describing the digital content are tagged and transferred to a profile of said the user. The profile includes additional characteristics generated during previous analysis of data from the digital content and additional digital content associated with the user. User information associated with products, a location, and a time profile is assigned. The profile is analyzed based on selection and interaction of the user with respect to a consumer Website. The profile includes the characteristics and the additional characteristics with respect to products and services of the consumer Website. A presentation color setting and a group of products and services of are determined for presentation to the user. The group of products and services are presented to the user using the presentation color setting.
AI classification
Ownership
INTERNATIONAL BUSINESS MACHINES CORPORATION
assignment · 397590356
Assignors
DUPONCHEL, BERNADETTE R., FLICKNER, MYRON, PLATT, VICTORIA B., SMITH, JOHN R.
On an employer assignment, the assignors are typically the inventors.