Patent №
US 7,548,874
Granted
2009-06-16
Filed 1999
Owner
INTERNATIONAL BUSINESS MACHINES CORPORATION
Lab
AI components
1
planning
Assignment
Recorded
Dataset
AIPD
2023_r1 edition
Application
09422195
A system and method is disclosed for producing an advertisement that is optimized to a particular user or group of users for a current transaction and is presented to such users at the point of sale or transaction terminal at a public location. The transaction terminal produces current transaction data that includes customer identity, and goods/services being purchased and their prices. The current transaction data is sent to an advertisement server via a network such as the Internet. The advertisement server implements a user database device, a goods database and an advertisement database to locate an existing advertisement or create a new advertisement that is optimized according to common characteristics of the particular group. The optimized advertisement is sent to the transaction terminal for presentation to the user on a monitor or like display device or, printed on a sales receipt.
AI classification
Ownership
INTERNATIONAL BUSINESS MACHINES CORPORATION
assignment · 103350093
Assignors
KANEVSKY, DIMITRI, ZADROZNY, WLODEK W., ZLATSIN, ALEXANDER
On an employer assignment, the assignors are typically the inventors.