HR Engineering of the Future: A Strategy for Integrating Artificial Intelligence into Digital Corporate Culture

The article examines current trends in the development of HR engineering under the conditions of the digital transformation of the economy and the integration of artificial intelligence (AI) into the corporate environment.The influence of AI on the formation of digital corporate culture, transformation of personnel management models, automation of HR processes, and development of employee competencies is analyzed.The transformation of modern personnel management into an HR engineering system under the influence of the Fourth Industrial Revolution is investigated.The theoretical and methodological foundations are substantiated, and strategic guidelines for integrating artificial intelligence (AI) technologies into the architecture of human capital management are developed.Based on analytical data, the economic efficiency and the level of impact of AI tools at various stages of the employee life cycle, from recruitment to predictive burnout analytics, are determined.