001 PSYCHOLOGY OF DISCOUNTS IN MODERN TECHNOLOGY OpenAlex Paper Dr. C Rani, Gopagalla hruthik et al. Dec 15 002 PSYCHOLOGY OF DISCOUNTS IN MODERN TECHNOLOGY OpenAlex Paper Dr. C Rani, Gopagalla hruthik et al. Dec 15 003 BEŞ BÜYÜK KİŞİLİK ÖZELLİĞİ ÇERÇEVESİNDE CHATGPT KULLANIM DAVRANIŞININ İNCELENMESİ OpenAlex Paper Gülay Güler, Deniz Zeren Jul 21 004 Beyond the Screen: A Dual PLS-SEM and fsQCA Analysis of an MNC's Vietnam AI Virtual Streamer on Consumer Purchase Intentions OpenAlex Paper Ching-Tsung Jen, Wen‐Min Lu et al. Jul 21 005 The mechanism of generative AI’s construction of cultural identity: an empirical study based on Generation Z’s social media behavior OpenAlex Paper Jun Liang, Yu-Chiung Li et al. Jul 17 006 M-AI – the force – be with you: Pre-Service Teachers’ Preparedness for Distance English Teaching OpenAlex Paper Zuzana Sándorová, Veronika Vrábelová et al. Jul 11 007 Generative artificial intelligence adoption among Generation Z students in Turkish higher education OpenAlex Paper Mestan Küçük, Hasan Çalışkan Jul 7 008 Generatív mesterséges intelligencia eszközök alkalmazása a gazdaságtudományi projektoktatásban OpenAlex Paper Veronika Keller, Sára Leona Simon Jul 5 009 How GenZ perceive AI driven advertisement OpenAlex Paper Prajwal Kumar k, N Nagasubba Reddy Jul 1 010 AI-Mediated Cross-Cultural Communication Among the Vietnamese Generation Z: Navigating Digital Dialogue in a Globalized Era OpenAlex Paper Nguyễn Thi Truong Giang Truong Giang Jun 30 011 Artificial Intelligence Use Among Generation Z Students and Its Impact on Academic Performance and Learning Behavior OpenAlex Paper Alfi Rohmatul Hidayah, Farah Khoirunnisa et al. Jun 30 012 Examining the Impact of Artificial Intelligence Applications on Generation Z Through the Example of ChatGPT OpenAlex Paper Hakan Tan, İsnur İnci Armutlu Jun 30 013 Examining the Impact of Artificial Intelligence Applications on Generation Z Through the Example of ChatGPT OpenAlex Paper Hakan Tan, İsnur İnci Armutlu Jun 30 014 Exploring Gen AI Perception & Usage Patterns in Gen Z Undergraduate Students OpenAlex Paper Niharika Pandey, Sonia Pereira Jun 30 015 Exploring Gen AI Perception & Usage Patterns in Gen Z Undergraduate Students OpenAlex Paper Niharika Pandey, Sonia Pereira Jun 30 016 The Paradox of Humanizing AI-Based Chatbots with Humanistic Communication among E-Commerce Users OpenAlex Paper Muhammad Hanif Salafuddin, Teguh Priyo Sadono et al. Jun 30 017 Artificial Intelligence (AI)-Driven Mediated Communication Strategies: A Case Study of Sellers in Shopee's Live Streaming E-Commerce Platform OpenAlex Paper Siti Retno Wulandari, Ana Noviani et al. Jun 29 018 Dijital Etik: Yapay Zekâ ve Akıllı Sistem İhlalleri Üzerine Değer Temelli Bir Analiz OpenAlex Paper Alaattin Aslan Jun 29 019 Behavioral Patterns of Arab Gen Z in Consuming AI-Assisted Media Content: A Mixed-Methods Investigation Integrating Uses and Gratifications and Interactive Theory OpenAlex Paper Rakan Ghazi Alfaleh Jun 21 020 Analyzing Generational Differences in Perception of AI Marketing (Gen Z vs Millennials) OpenAlex Paper Unknown Jun 19 021 Topic: Enhancing Communicative Language Learning through Digital Tools and Generative AI OpenAlex Paper Lavdosh Malaj, Thomas Christiansen Jun 18 022 Pengaruh Persepsi Social Character AI terhadap Pengungkapan Pribadi (Analisis pada Generasi Z di Indonesia) OpenAlex Paper Sharon Michella Gultom, Melati Mediana Tobing Jun 12 023 How will Gen-Z researchers fare in an AI-fashioned scholarly environment? A thematic literature review OpenAlex Paper Eti Herman, David Nicholas et al. Jun 9 024 Ai-Driven Marketing Experiences And Their Impact On The Gen Z Consumer Preferences: The Mediating Role Of Perceived Trust OpenAlex Paper Deokule Abhishek Subhash, S. Purohit Harish Kumar Jun 8 025 Ai-Driven Marketing Experiences And Their Impact On The Gen Z Consumer Preferences: The Mediating Role Of Perceived Trust OpenAlex Paper Deokule Abhishek Subhash, S. Purohit Harish Kumar Jun 8 026 Endüstri 5.0: İnsan Merkezli Üretim Mi, AI Endüstrisi 1.0 Mı? OpenAlex Paper İsmet ALACA Jun 5 027 A révkalauz, a bakter és a kertész esete a mesterséges intelligenciával, avagy az episztemikus autoritás átengedésének útvesztője Kommentárok Golden Dániel tanulmányához OpenAlex Paper László Z. Karvalics Jun 4 028 Generatywna sztuczna inteligencja - szanse i zagrożenia OpenAlex Paper Paweł Plaskura Jun 1 029 PSYCHOGRAPHIC SEGMENTATION REIMAGINED: NEW MODELS OF CONSUMER MINDSETS OpenAlex Paper P. VaraPrasada Rao, Sonakshi Jaiswal Jun 1 030 ANALISIS SENTIMEN KONSUMEN WANITA GENERASI Z TERHADAP INDUSTRI FAST FASHION MENGGUNAKAN METODE SUPPORT VECTOR MACHINE (SVM) OpenAlex Paper M. Riswandifa Putra Alenky, Azzahra Dezza Syahputri et al. May 31 031 Generacion Z y el Trabajo del Futuro: Manual Estrategico para Empresas y Lideres Latinoamericanos (v2 - Doctrina Meniw) OpenAlex Paper Chris Meniw May 31 032 Generacion Z y el Trabajo del Futuro: Manual Estrategico para Empresas y Lideres Latinoamericanos (v2 - Doctrina Meniw) OpenAlex Paper Chris Meniw May 31 033 Generation Z and the AI Misinformation Paradox: Understanding a New Digital Vulnerability OpenAlex Paper Cecilia Cooley, Elizabeth Sperber May 28 034 AI Influence Among Gen Z Employees in Today's Hybrid and AI-Influenced Work Environments After the Pandemic OpenAlex Paper Dr. Park Dr. Jong Gyu Park, Research Foundation of The City University of New York May 23 035 AI Influence Among Gen Z Employees in Today's Hybrid and AI-Influenced Work Environments After the Pandemic OpenAlex Paper Dr. Park Dr. Jong Gyu Park, Research Foundation of The City University of New York May 23 036 AN EMPIRICAL STUDY ON THE INFLUENCE OF AI-DRIVEN PERSONALIZATION ON THE BUYING BEHAVIOR AND PRIVACY CONCERNS OF GEN Z CONSUMERS IN JALGAON OpenAlex Paper Mrs. Ankita V. Mahajan May 21 037 AN EMPIRICAL STUDY ON THE INFLUENCE OF AI-DRIVEN PERSONALIZATION ON THE BUYING BEHAVIOR AND PRIVACY CONCERNS OF GEN Z CONSUMERS IN JALGAON OpenAlex Paper Mrs. Ankita V. Mahajan May 21 038 ARTIFICIAL INTELLIGENCE FOR GENERATION Z IN MARKETING MANAGEMENT OpenAlex Paper P S PATIL, Dr. Pratap Desai May 15 039 ARTIFICIAL INTELLIGENCE FOR GENERATION Z IN MARKETING MANAGEMENT OpenAlex Paper P S PATIL, Dr. Pratap Desai May 15 040 БҰЛТТЫ ЕСЕПТЕУЛЕР МЕН BIG DATA-ДАҒЫ ЖАСАНДЫ ИНТЕЛЛЕКТ ҚОЛДАНУ OpenAlex Paper ТОКАНОВ МАНСУР МАРАТОВИЧ, СЕРІКМҰРАТ АРУЖАН АСХАТҚЫЗЫ et al. May 15 041 БҰЛТТЫ ЕСЕПТЕУЛЕР МЕН BIG DATA-ДАҒЫ ЖАСАНДЫ ИНТЕЛЛЕКТ ҚОЛДАНУ OpenAlex Paper ТОКАНОВ МАНСУР МАРАТОВИЧ, СЕРІКМҰРАТ АРУЖАН АСХАТҚЫЗЫ et al. May 15 042 Areas of use and generational differences in artificial intelligence OpenAlex Paper Csaba Berényi, Agnes Csiszarik-kocsir May 11 043 Leadership Readiness for the AI-Augmented Workforce OpenAlex Paper Narmadha Kamalakannan, Vakula Aswin Kumar May 7 044 Redefining the digital contract: ethics, AI-personalisation and trust in generation Z's vision of tourism marketing OpenAlex Paper Noelıa ARAÚJO-VILA, Diego R. Toubes May 4 045 Generation Z and artificial intelligence: Usage patterns and delegation boundaries OpenAlex Paper Adam P. Balcerzak, Marek Zinecker et al. Apr 29 046 Intergenerational Dynamics of Work Attitudes and Performance in Hybrid AI Work OpenAlex Paper Soraya Agustina Situmorang, Allan Desi Alexander et al. Apr 16 047 PATTERNS OF GENERATIVE AI USE AND THEIR INFLUENCE TO CRITICAL THINKING SKILLS AND ACADEMIC PERFORMANCE OF GEN Z LEARNERS OpenAlex Paper Jennie D. Bugan Apr 16 048 PATTERNS OF GENERATIVE AI USE AND THEIR INFLUENCE TO CRITICAL THINKING SKILLS AND ACADEMIC PERFORMANCE OF GEN Z LEARNERS OpenAlex Paper Jennie D. Bugan Apr 16 049 What Factors' Gen Z Acceptance of AI Learning as Powered Study Assistants OpenAlex Paper Bellion Tianto, Gavind Beckham Loka et al. Apr 10 050 Seeing Is No Longer Believing: The Impact of AI-Based Deceptive Advertising Visuals on Gen Z Buying Behaviour and the Imperative of Advertising Ethics OpenAlex Paper Dr.Varun Keshari Apr 5 051 Generational Differences in Perceived Value in Showrooming: Examining Offline Search, Online Purchase Benefits, and Consumer Factors OpenAlex Paper Paramjit Singh, Pavleen Soni Apr 2 052 A Study on Generation X Users' AIGC Information Fact-Checking Behavior OpenAlex Paper 曹晋凯 Jinkai Cao Apr 1 053 AI Readiness for Personalized Learning: A Comparative Study Between Millennials and Gen Z Contents OpenAlex Paper Sheher Bano Ali, Rabel Mangi et al. Mar 31 054 Authenticity, trust, and visual experience in AI-mediated visual campaigns: Perceptions of Generation Z young adults in digital environments OpenAlex Paper Isadora Christina Ribas Schiefler, Adílson Luiz Pinto et al. Mar 30 055 When AI meets centuries-old craftsmanship: the influence of the narrative subject of time-honored brand stories on consumer brand attitude OpenAlex Paper Demin Wan, Pengyi Shen et al. Mar 27 056 Exploring The Effect of AI-Written English Content on Brand Image in Social Media Communication OpenAlex Paper Shabana Sartaj, Dr. Ghullam Saqib Buriro et al. Mar 26 057 Dijital Reklamcılıkta Yapay Zekâ Uygulamaları Kullanımı ve Etik Tasarım Çerçevesini Tanımlamak OpenAlex Paper Sinan Akseki Mar 17 058 AI-Generated Media Perception and AI Attitudes among Gen Z: The Mediating Role of Digital Literacy OpenAlex Paper Marwa Batool, Shamshad Bashir Mar 16 059 Algorithmic seduction: ethical boundaries in AI-powered consumer nudging OpenAlex Paper Shamini James, Karthik Reddy U V S et al. Mar 16 060 Navigating AI-Driven Workplaces: Human Resource Practices Shaping Generation Z Employees’ Work Experiences OpenAlex Paper Mella Mardayanti, Dian Priatiningsih Mar 14