USER BEHAVIOR SEGMENTATION USING LATENT TOPIC DETECTION

The features relate to artificial intelligence directed compression of user event data based on complex analysis of user event data including latent feature detection and clustering. Further features are described for reducing the size of data transmitted during event processing data flows and devices such as card readers or point of sale systems. Machine learning features for dynamically determining an optimal compression as well as identifying targeted users and providing content to the targeted users based on the compressed data are also included.