METHODS AND SYSTEMS FOR RANKING LEADS BASED ON GIVEN CHARACTERISTICS

Systems and methods for ranking and appraising leads according to their quality are disclosed. The disclosed method operates within a systems' architecture configured to rank and auction leads. One or more client computing devices allow an agent to request for the ranking and appraisal of a set of leads. Following the request, a ranking module implements one or more software modules for assessing the quality of each lead and ranks the set of leads according to a quality criterion. Next, a price modeling module defines a floor price for the set of leads. The solutions derived from the software modules are stored in an internal database where they are available to other software modules operating within the system architecture for ranking and auction leads. In some embodiments, the ranking results are used for tracking results and developing insight about the value of leads and the effectiveness of the ranking method.