SYSTEM AND METHOD FOR MANAGING ROUTING OF LEADS

A routing system of a call center determines a plurality of advisor clusters to be assigned to each of a plurality of lead records stored in a lead model database. The predictive machine learning model inputs lead model data and advisor model data into a clustering analysis. Various modeling data are extracted from source lead data, sales data, and advisor data, in which the advisor data has been flattened for modeling. The predictive machine learning model applies a combination of a clustering analysis, a cluster model, and an aggregate conversion model to lead model data and user model data. The clustering analysis utilizes unsupervised clustering and supervised clustering, and outputs a plurality of advisor clusters and sales conversion scores. The clustering analysis clusters each of the advisors into one of the plurality of advisor clusters based on degree of similarity of a clustering vector.