GENERATING CUSTOMIZED MARKETING MESSAGES AT THE CUSTOMER LEVEL BASED ON BIOMETRIC DATA

A computer implemented method, apparatus, and computer usable program code for customizing digital media marketing messages using biometric data. In one embodiment, data is received from a set of biometric devices associated with a retail facility to form the biometric data. The biometric data is associated with a given customer. The biometric data is processed to form dynamic data. The dynamic data is analyzed using a data model to identify personalize marketing message criteria for the customer. A customized marketing message is generated using the personalized marketing message criteria.