USING BIOMETRIC DATA FOR A CUSTOMER TO IMPROVE UPSALE AND CROSS-SALE OF ITEMS

A computer implemented method, apparatus, and computer usable program code for generating customized marketing messages to increase purchases by a customer. In one embodiment, an item selected by the customer is identified to form a selected item. Biometric readings for the customer are received from a set of biometric devices associated with a retail facility to form the biometric data. The biometric data is data regarding a set of physiological responses of the customer. A set of items is selected from a list of items associated with the selected item using the biometric data for the customer to form a set of promoted items. A customized marketing message for the customer is generated using a set of personalized marketing message criteria for the customer. The customized marketing message comprises a marketing message for the set of promoted items.