Patent №
US 9,501,789
Granted
2016-11-22
Filed 2013
Owner
MAXPOINT INTERACTIVE, INC.
+1 more
Lab
—
AI components
1
planning
Assignment
Recorded
Dataset
AIPD
2023_r1 edition
Application
13750960
A method and system for controlling real-time bidding for online advertisements is disclosed. According to one embodiment, a computer-implemented method comprises communicating with a bidder and an impression server and an event tracking server. The bidder receives a real-time bidding (RTB) request containing an available impression from an exchange and places a bid corresponding to the RTB request. The impression server receives impression requests from a browser and responds to the impression requests from the browser. The event tracking server receives event requests from the browser and responds to event requests from the browser. Campaign performance data is retrieved from one or more of the impression server and the event tracking server and compared to the campaign target. The bidder is notified whether to bid for online advertisement impressions based on the campaign performance data.
AI classification
Ownership
MAXPOINT INTERACTIVE, INC.
assignment · 330610647
VALASSIS DIGITAL CORP.
namechg · 538120408
Assignors
HALEY, BEN, ELS, MICHAEL, HARRIS, DAMIEN, FARMER, CHRIS, CARLSON, KURT
On an employer assignment, the assignors are typically the inventors.