Patent №
US 9,563,903
Granted
2017-02-07
Filed 2012
Owner
MAXPOINT INTERACTIVE, INC.
+1 more
Lab
—
AI components
1
planning
Assignment
Recorded
Dataset
AIPD
2023_r1 edition
Application
13670448
A method and system for controlling real-time bidding for online advertisements is disclosed. According to one embodiment, a computer-implemented method comprises receiving a real-time bidding (RTB) request from a bidder. The RTB request contains a campaign target. An online advertisement campaign corresponding to the RTB request is placed. Campaign performance data is received from an impression server and/or an event server. The campaign performance data is compared to the campaign target. Based on the result of comparison, it is determined whether to enable or disable the online advertisement campaign.
AI classification
Ownership
MAXPOINT INTERACTIVE, INC.
assignment · 330610619
VALASSIS DIGITAL CORP.
namechg · 538120405
Assignors
HALEY, BEN, ELS, MICHAEL, HARRIS, DAMIEN, FARMER, CHIRS
On an employer assignment, the assignors are typically the inventors.