SYSTEM AND METHOD FOR PRICING ADVERTISEMENT PLACEMENTS ONLINE IN A REAL-TIME BIDDING ENVIRONMENT
Patent №
US 9,715,699
Granted
2017-07-25
Filed 2013
Owner
MAXPOINT INTERACTIVE, INC.
+1 more
Lab
—
AI components
1
planning
Assignment
Recorded
Dataset
AIPD
2023_r1 edition
Application
13857123
A method and system for pricing advertisement placements online in a real-time bidding (RTB) environment is disclosed. According to one embodiment, a computer-implemented method includes receiving a plurality of responses from a plurality of real-time bidding (RTB) requests for an advertisement placement and determining a first data set from the plurality of responses, where the first data set includes prices paid for winning the advertisement placement. The computer-implemented method further includes determining a second data set from the plurality of responses, where the second data set includes losing bid prices, and estimating a price distribution curve based on one or more of the first data set and the second data set.
AI classification
Ownership
MAXPOINT INTERACTIVE, INC.
assignment · 330610697
VALASSIS DIGITAL CORP.
namechg · 538190872
Assignors
ELS, MICHAEL, POSTELNIK, IGOR
On an employer assignment, the assignors are typically the inventors.