SYSTEMS AND METHODS FOR MANAGEMENT OF AUTOMATED DYNAMIC MESSAGING

Systems and methods for management of automated dynamic messages are providing. In some embodiments, a data store is populated with one or more knowledge sets and one or more lead datasets in response to a user's input. A campaign builder may be provided to the user for generating and initiating campaigns. A campaign is a series of messages designed to satisfy one or more objectives. The campaign builder allows the creation of a campaign by allowing the composition of a series of message templates with variable fields. The variable fields correspond to classes of data from the knowledge sets and/or the lead data. Once the campaign has been initiated, the system categorizes the responses using algorithms. These categorizations have corresponding confidence levels. If the confidence level is too low, manual user intervention may be required in order to determine which subsequent action the system should perform.