SYSTEMS AND METHODS FOR CONFIGURABLE MESSAGING RESPONSE-ACTION ENGINE

Systems and methods for a configurable response-action engine are provided. Actions are generated for a conversation when an insight is received from a natural language processing system. Industry, segment, client specific instructions, third party data, a state for the lead and lead historical patterns are also received. A decision making action model is tuned using this information. An objective for the conversation may be extracted from the state information for the lead. The tuned model is then applied to the insight and objective to output an action. A response message may be generated for the action. The action is directed to cause a state transition of the lead to a preferred state. In another embodiment, systems and methods are presented for feature extraction from one or more messages. In yet other embodiments, systems and methods for message cadence optimization are provided.