DIAGNOSTIC METHOD AND APPARATUS FOR BUSINESS GROWTH STRATEGY

A method and apparatus for quantitatively determining the optimal mix of strategies to drive growth (i.e., in company profits). The growth strategy mix includes a reenergize component, an adjacency component and a transformation component. Company data of companies exhibiting successful growth is obtained. From the obtained company data, a model that quantifies respective amounts of reenergizing activities, adjacency activities and transformation activities for different strategic growth mixes is defined. The model is applied to a given company such that respective quantitative amounts of a reenergize component, an adjacency component and a transformation component are defined and form a strategic growth mix for the given company. The invention may be computer implemented to provide an interactive questionnaire for quantitatively determining a growth strategy mix. A non-electronic questionnaire implementation provides a calculation tool of the present invention as well.